About Her
Meet Rebecca, she is a brand strategist, creative marketer, and founder of Your Brand Strategy. She has over 7 years of experience working with brands – building them, marketing them, and managing them. Working from the USA to markets across Europe and Asia, Rebecca has seen that a thoughtful strategy is one of the most powerful assets a business can have.
That’s why she’s here to be your partner in building your brand. She takes the time to understand your unique goals and challenges, providing practical and actionable strategies you can implement immediately to drive your business growth.
No more feeling overwhelmed, no more feeling stuck. Just simple steps towards growth.
Workshops
“The Building Blocks of a Strong Brand Strategy”
A strong strategy forms the foundation for your business. Learn how to create a blueprint that
will guide all your future decisions to create an unmistakable and irresistible brand
During this workshop, we’ll cover:
● Understanding how to use your brand mission and brand vision to uncover your number
one brand promise.
● Defining your target audience and learning how to gain insights into their pain points.
● Building a solid positioning strategy to differentiate your brand effectively in the minds
of your customers
● Ensuring your brand messaging communicates the key elements of your strategy.
“Building a Digital-First Marketing Strategy”
Today, digital marketing can no longer just be a singular part of your marketing strategy; it needs
to be seamlessly integrated into every touchpoint at every opportunity. Discover how to create
a powerful digital marketing strategy and why it's crucial for connecting with customers and
increasing your brand's visibility.
During this workshop, we’ll dive into the essential elements of creating a killer digital marketing
strategy, including:
● Setting clear marketing goals aligned with your business objectives.
● Understanding your online target audience.
● Developing a content strategy.
● Picking and prioritising digital channels to build a solid digital-ecosystem for your brand.
● Integrating offline and online experiences for a cohesive customer journey.
● Optimising your online activity to effectively capture valuable data from your customers.
● Basics of analytics and using data to effectively inform your decision making in strategy.
Other services
Aside from booking Rebecca as a workshop host, your company can work with her 1:1 to develop your company or SME's brand strategy.