Jerri has been working in the creative industry as a freelancer for two decades, working her way up from runner to business owner while shooting international campaigns. However, along this journey she has faced many challenges and obstacles, having to rebuild herself and her business again and again. In 2017 she noticed there were many creators struggling with their growth and mindset especially in her industry. So she started coaching a few to help them push through procrastination and a fixed mindset. Then COVID happened. This made the situation much worse. Therefore, she went back to university to study a Masters in Positive Psychology and Coaching Psychology, simultaneously developing an online business to be of value and of guidance for other creators. Giving them the tools, tips, and techniques on how to transform their personal and professional life while overcoming the many obstacles they will face as a freelancer. And sharing with them the blueprint on how to profit from their passion, while developing the growth mindset, grit and perseverance they’ll need to succeed, flourish and thrive.