Therese Cullen is a Marketing Strategist and Communications expert with over a decade of experience in PR and Marketing. Therese is a firm believer in the power of storytelling to connect customers with a brand. Prior to her role as CMO, Therese has played an integral communications and marketing role with multi-national brands, publicly traded companies, government health bodies and most recently, has worked with Ireland’s start-up community helping companies to build scale and accelerate growth, both domestically and internationally. Therese has experience dealing with all aspects of Internal and External Communications, Marketing Campaigns, Demand Generation, PR, Event Management, CSR, Social Media, Promotions, and Sponsorship. She has a special interest in devising and implementing innovative, creative campaigns to maximise stakeholder engagement, buy-in and loyalty. Therese holds a Post Grad in Leadership Development from UCC, a H. Dip in PR from CIT, a BA in English from University of Limerick and a Media Communications qualification from University of St. Thomas, Houston, Texas. Therese believes that great companies are built by passionate people when given an environment to thrive in and a purpose to connect with.